Principles of Marketing

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"Hardcover: 736 pagesPublisher: Pearson; 17 edition (4 January 2017)Language: EnglishISBN-10: 013449251XISBN-13: 978-0134492513Product Dimensions: 22.1 x 2.8 x 27.4 cm"

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Product Description

Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

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